Why Is Facebook Messenger The Next Big Thing In Marketing?

Facebook Messenger offers a unique opportunity for businesses to connect with potential customers. Here are a few ways you can use Facebook Messenger for advertising:

1. Use Messenger ads to reach people who are already talking to your business on Messenger. You can target your ads to people who have interacted with your business in the past, or to people who are currently talking to your business on Messenger.

2. Use Messenger ads to reach people who are not currently talking to your business on Messenger. You can target your ads to people who have never interacted with your business before, or to people who have interacted with your business but are not currently talking to your business on Messenger.

3. Use Messenger ads to reach people who are talking to your competitors on Messenger. You can target your ads to people who are talking to your competitors on Messenger, or to people who are talking to your competitors on other platforms.

4. Use Messenger ads to reach people who are talking to your friends on Messenger. An easy way to do all of your marketing with automation is with ManyChat



What You Should Know Before Building A Chatbot


"This seems pretty complicated," you might be thinking. "Do I need to be a developer and know code and stuff?  No!

Although you can't create chatbots using Facebook Messenger, there are a few third-party apps that interact with your Facebook account and have easy drag-and-drop interfaces to make creating chatbots as simple as possible.

Chatfuel, and ManyChat are just a few examples.


What are the Functions of ChatBot Development Platforms?


ManyChat and other chatbot construction platforms have a lot in common with email marketing automation tools like Klaviyo, ActiveCampaign, and MailChimp at their core.

ManyChat can be used to...

1.Create a customer list.

2.[Chatbots] Create automatic message flows

3.Keep in touch with those customers as long as they're on your list (although not quite as freely as with email)

4.Add new products to your catalog.

ManyChat also allows you one central area to manage your complete list of Facebook Messenger users, much like any email automation software.

You'll need a means to "urge" individuals to join your ManyChat list, just like you would with an email list.

One method to achieve this, for example, is to run a Facebook ad offering how to guide that customers can receive via Facebook Messenger.


If it's so similar to email, you could be thinking, "Why don't I just focus on developing my email list instead?"

As I previously stated, it is similar, but not identical, and, more importantly, you can use Facebook Messenger Chatbots to build your Facebook Messenger subscriber list AND your email list... AT THE SAME TIME!